Heal is at Columbia Business School and Columbia School of International Affairs, firstname.lastname@example.org. Kunreuther is at the Wharton School of the University of Pennsylvania, email@example.com. We are especially grateful to Larry Samuelson for assistance with this paper, and also grateful to Doug Bernheim, Vince Crawford and two referees for constructive comments. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.
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